Thursday, 12 March 2020

The Role of Graphic Design in the Sustainability Movement

https://www.designweek.co.uk/issues/29-april-5-may-2019/what-can-designers-do-to-help-tackle-the-climate-change-crisis/

What can designers do to help tackle the climate change crisis?
  • Rather than creating individual products “in a vacuum”, product and industrial designers in particular should be using their skills and imaginations to actually change industry and “move markets towards new modes and behaviours”.’ - mentioning the need to move towards new behaviours over new products. Really interesting and relates well to my essay, thinking of developing something that is more to influence behaviour rather than a product.
  • ‘“Designers should make these steps feel like progression, not compromise,” says Roope.’ - The thing designed needs to not feel like a step back but an actual way to push forward and through the current issues with design and sustainability.
  • ‘Paul Priestman, co-founder at industrial studio PriestmanGoode, agrees that designers should be thinking on a “macro”, or large-scale, level, tackling societal issues such as public transport and city infrastructure. This includes helping to design bus and train networks that are more accessible, better walking routes around cities, and vehicle-sharing systems that complement the advancement of self-driving cars. As well as benefiting the environment, all these societal changes would impact populations in other ways, he says, including improving general health and wellbeing, and creating a more inclusive environment for those with disabilities and physical impairment.’ - I can't design a better walking route around a city, but maybe I could design an intervention that highlights the ease of walking and using buses within Leeds. - The application could be to encourage people to take the bus and walk around Leeds rather than catch an uber or a taxi?
This could all be tied into the terminology used, making sure people aren't being pushed out of their window of tolerance, as well as incorporate social norms to encourage more people to do this.


How Extinction Rebellion designed “angry but peaceful” protest graphics

The graphic look is framed around the group’s sand-timer logo, which was designed by a street artist who wishes to remain anonymous, stressing that time is running out, as we hurtle towards extinction.
A vibrant colour palette, bleak motifs of skeletons and skulls, as well as more positive symbols of the natural world such as animals, insects and trees make up the background of posters and leaflets, in a slightly faded, letterpress-printed style.

The organisation’s name is set in all-capitals, in a sans-serif typeface based on Futura Condensed that was originally hand-printed using old, wood type blocks, paying homage to letterpress again. The logotype, as well as the sand-timer motif, are set in bold black over the top of the light, colourful graphics, contrasting starkly.

By borrowing from traditional printing techniques, the graphics aim to have a “slight retro feel”, says Russell, while looking “completely different from other eco or punk movements”. The contrast aims to help the materials look both “angry but peaceful”, he says, symbolising campaigners’ rage but also their peaceful methods of protest.

> Demonstrates the use of graphic design within climate change activist groups.
> The design for XR is to be noticed, it presents some more shocking imagery to make the audience stop and think. - This would be something I would want to avoid, I wouldn't want to shock people into thinking about the effects of climate change, as from research this has a negative impact and causes most people to bury their heads in the sand. - Need to think of a way to make people think about the impacts of climate change in a manageable way.

What should my project be?

  • Positive praise campaign to encourage easy sustainable behaviours and ways to help the planet.
    - Could be as an instagram, facebook page etc?
  • Focus on a specific element of climate change to tackle, such as transport.
    - design a way to encourage people to adopt more sustainable travel habits, include the use of social norms to get more people on board.
    - could be a campaign to encourage those walking around cities, present holiday destinations in the UK as the next top place everyone is going etc. 




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Initial Research Reading

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