Campaign:
> About small changes that can be made by everyone.
- Is this overdone, lots of articles about this, what makes these successful or less so?
> Positive words.
- Thinking about the implications of them on the public, wanting to make it more positive to avoid people being pushed out of their window of tolerance or being exposed to a double bind.
> Could be an insta campaign like @adapt
- Redo their design, making it more universal?
Could be to educate the public and help that way:
- Problems with providing the scary information and statistic.
- Is there a way to strike the balance between the two, finding a way to present the stats in a palatable way?
Product:
> Is making something contradictory to the whole concept of sustainability?
- Lots of research talks about innovative products that replace something, if I were to design a project it would need to be along this line.
> What products would help change behaviour or incorporate a psychological stand point?
More developments of this in sketchbook.
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