Further Refinement

The aesthetics that I felt were the best were the original design but with smaller scribbles and the simplified circular design:

- Smaller scribbles were less distracting.
- Bubbles behind text highlighted them.
- Icons were a bit naff, brought the aesthetic back down to more typical eco branding.
- Keeping the scribbles to provide a less intimidating aesthetic, feels more positive, along the lines of Adapt but less kitch.

Felt there could be a balance between the two, really like the colour on black but the bubbles highlighting text was really effective. Here is where a more refined outcome could come in with a better established set of brand guidelines to enhance hierarchy.
> Experimenting with combining the two.

RESULT:

Combined some of the ideas from the different aesthetics:
- grey bubble to highlight text but not be overpowering visually.
- Reduced the size and amount of scribbles on the page to avoid becoming distracting.
- Some text highlighted in white with scribble to suggest clicking on it/having continuity (will carry this forward to website/app).

Bringing ideas together for website:

Opening home screen be the same as download for simplicity but has a terms and conditions icon for people to review them. 

About page, thought about and tested having an articles page, however, I felt this went against a lot of my research about presenting information so felt an about page was more appropriate. The purpose of the app is to help people make small achievable changes and this needs to be the focus throughout. 

Visually here thought about having the grey bubbles behind the text but it looks lumpy and unprofessional, it didn't seem to add much but rather distract. 

Wihtout the bubbles it looks much better, cleaner and easier to read, less distracting.

The wording in the design keeps referring to 'we' and making small changes that will help the audience make small changes to help the planet. 

Progress tracker home page.

Has two options, CO2 and water, felt this was a good way of being able to provide more in depth information about different ways we can help the planet. So not only gas emissions but water intake also. 

Having a goal to provide higher engagement/encourage the audience to save more water/CO2.

- Thinking on this page it could have links to articles explaining why it is important to think about saving water, would be optional for those who want to find out more. 

Water tracker, using grey bubble to isolate the graph is effective. The water drops showing amount of water saved each day looks childish and introduces one too many elements to the page. 

Looks much better without the water droplets. 

- Selected icons are white background, black text and colourful scribble. When they're not selected its grey background white text and black scribble. Feels like a good way to incorporate the aesthetic to selection icons.

- Scribbles are small and non interfering with the content. Have a presence but are not the focus of the page.

What to do next?
> Need to adapt to app format, translate what I have so far.
> Animate the website working.