Ideas for Structure:
Post WW2
Think about the boom in consumerism, particularly in the US, how the politics changed the way we consume.
Digital Revolution
How has it impacted branding, new platform the think about, influence of social media on a brand. Animated advertising. Public figures developing own ‘brand’ through social media - not visual but lifestyle based.
Sustainability
Branding promoting hyper consumerism, having to have the next best thing. Brands that counteract eg patagonia. Boom in sustainable clothing impacting brands (bamboo clothing), influenced by class, unsustainable brands.
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