Saw an increase in spending power, American consumers were praised for spending as they were contributing to the successes of American life. Seen as a patriotic thing to do.
Eager to spend after the war, lack of goods to buy. During this time more young people were getting married and having children at unpredictable rates. New rights bills allowed young families to buy homes, this resulted in the growth of suburban areas, as young families were buying houses more and more moved to the suburbs, causing dramatic growth of suburban areas.
People wanted:
- Cars - due to suburban growth, people needed to get around.
- Televisions
- Washing machines
- Refrigerators
- Vacuum cleaners
All of which were signs of modernising the everyday. They were resulting machines of the WWII technological advancements.
Leading advertisements were focusing on mums with new babies.
Due to the increase in spending after WWII ad agencies focused on maintaining the demand, the number of ad agencies increased after the war.
https://www.thoughtco.com/the-post-war-us-economy-1945-to-1960-1148153
http://www.pbs.org/wgbh/americanexperience/features/tupperware-consumer/
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