Initial Ideas (INITIAL DESIGN BOARD)

Idea 1:

• Having the branding look like the shoes, use them as a source of inspiration for the colour scheme etc. Bold and Punchy, textured, could be represented in type? 
• If being used on a website how to take advantage of this, having things be animated etc. 
• Could the text be illustrated by hand to as a sense of personality to the brand. This could make the brand look more approachable, potentially appeal to a wider audience.

Experiments with this idea didn't translate as well to screen.

Final outcome comes across as too childish, might not appeal to the target age group. Also comes across as quite messy and unconsidered. 

Use of the crayon brought the tone down to a more immature level, doesn't successfully communicate the sense of a trendy new shoe brand. 

Idea 2:

• Incorporating the heritage of the company back into the brand. Large segment on the website about the history of the brand.
• Incorporating the history would include famous figures, could increase a sense of brand loyalty within consumer market - similar way to Nike. 
• Things could be kept black and white until a particular time period, or use only red and blue as colours incorporated into the strategy. 

Link to the Gif

The animation was a successful part of this piece, the colour palette wasn't the best even though it was true to the shoes. 

Maybe needs to be tried with the colour palette of the brand (red blue and white). 

Link to the gif

With the red and blue it looks more related to the brand, but also looks like a promotion for a football team or company, and I want to push the brand to a younger audience. 

Idea 3:

• Have the approach be more humorous, have relate to things in the media that 16-24 year olds are seeing on a daily basis. 
• Could incorporate the idea of 'satisfying videos' as a way to advertise the products, or latch onto current meme's.
• Issues with this present themselves since the internet is so fast paced it would be hard to constantly keep up with what's popular at the time. 

Idea 4: 

• Having the idea of incorporating the heritage of the brand being a key advertising point in the branding, making it transferable across various media. 
• Using the squash element of the companies heritage as a key component to develop visuals from. Keeping it fun and boppy to provide a youthful feel. 
• Squash colours, red and blue. 
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