Essay Plan

Key points to discuss in the essay:

• Whether the green movement is sustainable.
  Is the Green Movement Sustainable? - Talks about how elitist the sustainability movement is, how those with money are more likely to be able to afford a sustainable lifestyle than those without.
  Pre-traumatic Stress Disorder - Mentioning how scientists studying climate change has impacted their mental health, showing signs of PreTSD, how can this be reflected on the audience. 
• Issues within the movement as to why it isn’t sustainable or why people are choosing not to engage.
  The Illusive Green Consumer - Statistics about how more people are saying they would buy a sustainable product than are actually buying them.
  Research: Actually Consumers do buy Sustainable Products - How there are some products that people are more likely to buy the sustainable alternative of such as milk and toilet roll, but products that involve sanitation are less frequently purchased.
• How can we make the movement more sustainable and accessible to the many. The Illusive Green Consumer - Talking about the different ways we can alter the way people behave around a specific topic, using techniques such as developing social norms etc. Morrisons Values - talk about the alternatives that are feasible for those with less money.