Developing Further

• Been trying to develop the web page as well as what the pop ups might look like.
• Wanting the aesthetic to be fun and playful, not intimidating.
• Using the black background saves energy from phone screens, so will implement this into the design.
• Needing to develop rules as to keep consistency across the "brand".
• What exactly is it? It is a chrome add on download and app that presents pop up messages when the audience is making decisions that involve sustainability (e.g. google maps for travel, food shops, clothes shops, etc).
• Should it be just one or the other (app or add on)? I think having both is important as it allows more people to access it. Few people plan travel on google maps on a laptop, its much more on phones. By having both it'll reach more people. 

What to produce for:

App

1. Icon

2. Landing page

3. Intro slides

4. Could show history on the app?

5. Pop ups

Chrome download

1. Icon

2. Landing page

3. Intro slides

4. Pop ups

Aesthetic Developments:

^ What slides on the download website would look like.

- The pastel colours keep a youthful tone throughout. 

- Black background saves energy as well as making the brand look more professional and considered compared to the white background. 

- The layout needs to be thought about more when moving forward, no consistent grid at the moment, could be beneficial to develop one. 

- The language being used is very friendly and informal, wanting to incorporate more about the sense of community, maybe how many people have joined so far (bringing in the psychological principle of social norms). 

- Need to think about this is going to work in the form of an app. Would there be a log in? 

Outlines on text as you can't see them when it's just white due to the pastel colours. 

Needs more consideration. 

Having the white circles works well to solve the text issue.

The layout needs more thought for sure, doesn't read easily.

Hierarchy here is more complimentary to the information. 

The layout as well helps you to read in the desired order. 

More stripped back, looking more like the website in aesthetic.

The options looks out of place, feels as though there should be something to highlight them. 

The big squiggle is nice, but is a little distracting and looks slightly out of place. 

Squiggle looks less out of place when there is more than one.

Getting too busy again though, the focus is being brought away form the actual content since it's very overcrowded.

More simple with the block coloured text backgrounds, however this isn't used anywhere else in the branding.

Maybe this could be more of an animation feature, when a mouse hovers over the button it changes colour?

Changing the shape of the pop up to be more organic, this way other features may not be needed.

Still feels a little busy with all the squiggles, maybe pair back a bit. 

Fewer squiggles but still the issue of the coloured backgrounds not being consistent with brand. 

Feel like this strikes the right balance, isn't too busy or chaotic. 

• Thinking about how to develop this further, how to translate to app rather than web?
• Should it be used on both mobile devices and desktop? This way more people would be able to use it, families who do food shopping online, teenagers ordering ubers from their phones etc.