Final Outcome and Critiques

Home page

- fun bright colours to catch the audiences attention

- paper cut background to add texture and depth

- paper cut scribble logo to match the overall aesthetic 

- simple layout so people can understand and use it easily as it is something familiar

Shoe Pages
- paper cut shapes change colour to match the shoes, presents itself as engaged and considered
- again simple format to easy to navigate.

Logo

- scribbled chinagraph texture to have a fun playful aesthetic

- paper cut to compliment the background of the website and demonstrate a more crisp design

- type is soft and friendly to compliment the circular shape

• I like how the colours relate to the shoes!! Really sick
• Maybe have some of the shapes with the same texture as the logo, or incorporate that china marker somewhere else. - was tested earlier in project, produces a busy result, people in crits didn't like it as much as the original. Could incorporate into other parts of the branding, such as ads or in store?
• Also could possibly appear childish with the fun colours and shapes and scribbles etc, but if that’s your demographic then that does it really well. - target audience is pretty young, but could maybe have a more mature colour palette to appeal to a slightly older age range as well.
• The overall appearance of the branding and the site is really contemporary and exciting, really modern in approach and simplistic but very effective.
• The hand rendered qualities of the design add a niche quality which also adds a personal touch to a brand that adds value to the product.
• I think the only improvement i could suggest is that if you had more time i would look at redesigning the website layout to match the contemporary vibe and create something unexpected as opposed to the current template design. - experimented with this by altering the shapes of the boxes containing the shoes to try and match the background, but again looked messy and made the shoes less of a focus. With more time could have tried to demonstrate some of the ways the website would move between pages, having interesting animations for example.