Thursday, 27 February 2020

Research Table (so far)



Source
Key Points
Date Researched
Reference

Design as Politics - Tony Fry

BOOK
Fry acknowledges the impossibility of infinite growth, and labels the current rate of progression as 'defuturing' this relates to the continuous capitalist growth based on the market, not what the planet needs. He discredits the 'greenwashed' solutions that fail to recognise their own contradictions. 

The book is based around the political changes that need to be made, however the context is very confusing for someone who isn't massively educated in politics.
He suggests many political theories as to why we are unsustainable, he states 'humans beings are not born unsustainable, they are made so' but also that 'unsustainability is a flaw in our being.', these two statements contradict each other fundamentally. The political theories suggested in the book do also, the idea of a socialised capitalism is again fundamentally flawed. 
Fry tried to present a philosophy throughout this book that is pretty confusing to understand, he wants to redesign the politics rather than allow design to do the work it seems.
12.11.19


The Illusive Green Consumer

WEB ARTICLE 
- People who give positive responses to the production of sustainable products are not buying them.
In one recent survey 65% said they want to buy purpose-driven brands that advocate sustainability, yet only about 26% actually do so.
- They have identified five actions for companies to consider to align what customers say they’ll buy with what they actually buy: use social influence, shape good habits, leverage the domino effect, decide whether to talk to the heart or the brain, and favor experiences over ownership. 
13.11.19


Research: Actually Consumers do buy Sustainable Products

ESSAY
- States stats that support the notion that consumers are buying sustainable produce due to the growth of sustainable companies.
- Suggests there are specific products consumers are more likely to buy sustainable versions of as there are more available, such as milk and toilet roll. Whereas sanitary products have fewer sustainable alternatives.
13.11.19

Is the Green Movement Sustainable?
JOHN DIENHART

WEB ARTICLE
This article is addressing the need for a shift in the
sustainability movement. It initially stemmed from people wanting social justice as they discovered that toxic waste was linked to poverty, but now it has forgotten its roots.

Dienhart states that there are two 'ethical gaps' in society now, people with money who can afford to be green and people without money who can't. Meaning we can't progress any further than we currently have without addressing the issue that is poverty.
13.11.19

Does It Pay to Be Green? A Systematic Overview

WEB
However, during the last decade, this paradigm has been challenged by a number of analysts (e.g., Porter & van der Linde, 1995), who have argued basically that improving a company' environmental performance can lead to better economic or financial performance, and not necessarily to an increase in cost.
20.11.19

Green marketing and its impact on supply chain management in industrial markets

WEB
‘Integrating environmental issues into strategic marketing process has become essential, instead of voluntary, for firms to achieve institutional legitimacy and competitive
advantage’
20.11.19


Pre-traumatic Stress Disorder

WEB ARTICLE
Talking about the impact of PreTSD and how it is impacting environmental scientists.
'What’s even more deflating for a climate scientist is
when sounding the alarm on climatic catastrophes seems to fall on deaf ears.'

Article is critical on some statements make, analysing another article almost.
05.12.19

save-the-world/

Conscious consumerism is a lie. Here’s a better way to help save the world.

Alden Wicker

March 1 2017
“Conscious consumerism is a lie. Small steps taken by thoughtful consumers—to recycle, to eat locally, to buy a blouse made of organic cotton instead of polyester —will not change the world.”

According to the lore of conscious consumerism, every
purchase you make is a “moral act”—an opportunity to “vote with your dollar” for the world you want to see.
We are told that if we don’t like what a company is doing, we should stop buying their products and force them to change. We believe that if we give consumers transparency and information, they’ll make the right choice. But sadly, this is not the way capitalism is set up to work.

You need a fair amount of disposable income to afford ethical and sustainable consumption options, the leisure time to research the purchasing decisions you make, the luxury to turn up your nose at 95% of what you’re offered, and, arguably, a postgraduate degree in chemistry to understand the true meaning behind ingredient labels.

“The whole marketing industry and advertising invents new needs we didn’t know we had.” - professor Halina
Szejnwald Brown

“We as humans are highly social beings. We measure
our progress in life in relation to others,” Brown says.
“The result is that it is very difficult to do something
different from what everybody else is doing.”

What to do instead:
Globally, we’re projected to spend $9.32 billion in 2017
on green cleaning products. If we had directed even a
third of that pot of money (the typical markup on green
cleaning products) toward lobbying our governments to
ban the toxic chemicals we’re so afraid of, we might
have made a lot more progress by now.

We pat ourselves on the back for making decisions
that hush our social guilt instead of placing that same
effort in actions that enact real environmental change.
But there are small switches in our mentality we can
take to make a difference. A few suggestions:
  • Instead of buying expensive organic sheets, donate that money to organizations that are fighting to keep agricultural runoff out of our rivers.
  • Instead of driving to an organic apple orchard to pick your own fruit, use that time to volunteer for an organization that combats food deserts (and skip the fuel emissions, too).
  • Instead of buying a $200 air purifier, donate to politicians who support policies that keep our air and water clean.
  • Instead of signing a petition demanding that Subway remove one obscure chemical from its sandwich bread, call your local representatives to demand they overhaul the approval process for the estimated 80,000 untested chemicals in our products.
  • Instead of taking yourself out to dinner at a farm- to-table restaurant, you could take an interest in the Farm Bill and how it incentivizes unhealthy eating.
12.12.19


Published nov 21 2018
In Futerra’s new survey of over 1,000 consumers in the
USA and UK, we discovered that 96% of people feel their
own actions, such as donating, recycling or buying ethically,
can make a difference. And over half believe that they
personally can make a big difference.

This is great news. Because over the past years the
need for ‘sustainable lifestyles’ has become an imperative. 

But the job isn't done yet, and brands have a key role
to play. Because, although people think they can make
a difference, they want more help doing it. Our survey
revealed an overwhelming demand for brands to step
up on sustainable lifestyles.

The article talks about how it is a positive thing that
people feel like small personal changes can have an
impact on the environment. But it also recognises how
brands need to also be stepping up to the plate to
effectively have a large impact also. 
12.12.19


How to use behavioural science to build new habits

Crawford Hollingworth and Liz Barker 
This article explains the lessons from behavioural
science about the formation of habits and lists six
strategies that marketers can employ to build, maintain
and disrupt consumer habits.

‘When new behaviours – new products or services –
are not adopted, the real problem often lies not in a
lack of awareness or knowledge of the consumer, or
even a lack of intention to use, but in the failure to
change existing habits or adopt new ones.’

‘A study looking at why consumers failed to adopt
new products found that a quarter of the instances
in which consumers failed to use a new product – in
this case a new fabric refresher for clothing - were
due to the interference of an existing habit.’ - this
demonstrates the need for both the individual and the
big businesses  and corporations to make changes.’
30.12.19


Achieving a Sustainable Graphic Design Process

06/09/2015 - by Rafiq Elmansy
Along with the existing and future challenges that
face our environment, companies such as IKEA,
Apple, Lego, and Starbucks implement sustainable
design guidelines in order to lower the consumption of
Earth resources and focus on recycling existing products.
Sustainable design refers to the design process that
integrates an environmentally friendly approach and
considers natural resources as part of the design.

The article provides information into different design
processes/methods that could do with more sustainable
considerations such as paper, inks, office spaces, etc.
09.01.2020

https://www.itsnicethat. com/news/futurice-design- sustainability-graphic-d esign-130918

Designers, stop designing for yesterday’s planet

Alex Crowfoot, Thursday 13 September 2018
‘Consumers are sending unprecedented signals that
they expect brands to address sustainability.’

The article suggests 5 different ways people can use
to improve their own sustainability.

- Design better defaults
Many digital products and services come with defaults
that have a negative impact, but which can be easily
changed. For example, instead of every food delivery
coming with disposable napkins and cutlery, the
designers behind food delivery platforms could force
users to choose to add these, as Deliveroo has now done. 
- Minimise Data
It has been estimated that streaming just an hour of video
per week for a year requires more energy use in the
server farm than two domestic refrigerators. 
- Audit the Imputs
Ensure that all the suppliers or inputs into a product
or service also have a lower impact. Patagonia famously
tries to do this as part of its global supply chain, ensuring
that its partners complement Patagonia’s ethical
corporate culture and drive towards sustainability.
- Make Better Choices the Most Attractive
Designers could help to reduce this by rewarding users
for choosing an option with a smaller carbon footprint.
If we’re smart, that will be at no extra cost to the service.
- Add the Planet
Using tools or methods like the Lean Canvas, Business
Model Generation, Design Principles, or Service Blueprints,
it’s easy to engage teams and clients on environmental factors by ensuring they are, simply, visible.  
09.01.2020

Fostering Sustainable Behavior: An Introduction to Community-Based Social Behaviour - An Introduction to Community-Based Social Marketing

By Doug McKenzie-Mohr


Whole book discussed behaviour change tools and
strategies that can be incorporated into community
based social marketing strategy. 

Presents the idea of prompts for consumers to be able
to purchase specific products. And these need to be
readily visible so they act at the time they’re needed. 
  • Interesting that prompts need to be in place at the time of need, no point putting campaign posters out of context. Needs to be in a relevant place. 
This is where graphic design comes in, these prompts need to be visible, eye catching, and communicate well. 

The book talks about how we need to make people aware of more sustsainable options, we need to tell people, have the options known first. 
06.02.2020

https://nottingham-repos itory.worktribe.com/ preview/1009357/Psych _distance_of_ climate_change_-_Spence _et_al._-_authors_copy.pdf


The Psychological Distance of Climate Change


12 October 2011
This study uses a nationally representative British sample in order to systematically explore and characterize each of the four theorized dimensions of psychological distance—temporal, social, and geographical distance, and uncertainty—in relation to climate change. We examine how each of these different aspects of psychological distance relate to each other as well as to concerns about climate change and sustainable behavior intentions.

The results of the study show that climate change is both psychologically distant and proximal in relation to different dimensions. The lower psychological distance was generally associated with higher levels of concern.

Construal Level Theory (CLT), developed by Liberman and Trope (4), outlines four key dimensions of such psychological distance: spatial or geographical distance; temporal distance; distance between the perceiver and a social target, i.e. another individual or group; and hypotheticality, e.g., how certain is it that an event will happen. - Liberman, N., and Trope, Y. (2008). The psychology of transcending the here and now. Science, 322, 1201-1205.

Research in America and the UK shows some decline in levels of concern about climate change. Despite the increase in scientific evidence research has shown  that the public in Europe and America are becoming more sceptical and uncertain about the issue.

The study suggests that people do not behave in a sustainable way that this is partly due to climate change being seen as a psychologically distant issue. 

 Polling evidence indicates that people generally perceive climate change as most likely to impact geographically and temporally distant people and places. This suggests why people may find acting on climate change as an unattractive option. 

Interestingly, Spencer et al recently demonstrated that experience of flooding (i.e. an event that could be attributed to a changing climate) is significantly related to the way that individuals perceive climate change and the extent to which they are prepared to act on climate change. 

Rabinovich et al (50) found that focusing people on the future was found to increase consistency between
environmental attitudes, and intentions and behaviour. - Rabinovich, A., Morton, T., Postmes, T. (2010). Time perspective and attitude-behaviour consistency in future-oriented behaviours. British Journal of Social
Psychology, 49, 69- 89.
27.02.2020

https://environment.yale .edu/climate-communication-OF

F/files/ClimateBeliefs June2010.pdf


Leiserowitz, A., Maibach, E., Roser-Renouf, C., & Smith, N. (2010) Climate change in the American Mind: Americans’ global warming beliefs and attitudes in January 2010. Yale University and George Mason University. New Haven, CT: Yale Project on Climate Change Communication. 

It may also be important to highlight the wider, global impacts of climate change as the perceived impacts of climate change on developing countries were much more important than the participants own environment. 

Question and answer survey around climate change. 
27.02.2020

Psychology and global climate change: Addressing a multi-faceted phenomenon and set of challenges. A report by the American Psychological Association's task force on the interface between psychology
and global climate change
Saved in folder:
Clayton et al 2009

 

“The magnitude and potential irreversibility of global climate change and its likely psychological impacts
and effects on quality of life and the environment prompt a consideration of ethical imperatives for psychologists’ involvement.”  

“Climate change has the potential to have significant negative effects on global mental health, and these effects will likely be unevenly distributed.”(Costello et al.,
2009; Fritze, Blashki, Burke, & Wiseman, 2008; Page &
Howard, 2009) see more on below (fritze et a)

27.02.2020

Hope, despair and transformation: Climate change and the promotion of mental health and wellbeing
Fritze et al 2008
‘There is an emerging understanding of the ways in
which climate change as a global environmental threat
may create emotional distress and anxiety about the
future.’ 

‘As people's understanding of climate change grows
and deepens, it is likely to have a significant impact on
their social, emotional and spiritual wellbeing.’ 

‘It is also important to note that popular understanding
of climate change is primarily mediated through
communication channels (television, computer, radio,
newspapers and magazines), which filter the way the
public views climate change. The ways in which these
stories are framed, edited and represented, impact on
how an individual understands climate change as well
as the ways in which they respond to this news.’
- discusses the main ways we receive information
surrounding climate change and sustainability, could
be a way to tie into design, where it is appropriate to
place the information of a campaign etc. 

‘From a psychological point of view, feelings and thoughts
about such a potentially enormous threat are likely to be
'managed' by adaptive protection motivation systems,
and modified through social comparison with others and
selective information exposure’

‘Sometimes, if the information is too unsettling, and the
solutions seem too difficult, people can cope by minimising
or denying that there is a problem, or avoiding thinking
about the problems. They may become desensitised,
resigned, cynical, skeptical or fed up with the topic. ‘
27.02.2020

unless we reduce emissions rapidly, the world is
likely to exceed 2°C of warming. By the end of this
century, warming could potentially reach 4°C,
possibly more
27.02.2020


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Initial Research Reading

Potential Questions: How can we use the tools of graphic design to develop publications that aid learning? How can different design c...