- neutral for all audience
- target audience those who partake in sustainable activities and those around who could be influenced to join as a result
- create something new inside the bus (could the inside be decorated to feel sustainable and positively reinforcing?)
- hijacking = re appropriate consumerist/capitalist brands
- how do McDonald's appeal to a wide audience, what advert do they do? how could you subvert this for sustainability?
To Do:
> Research into brands and strategies they use to reach a wider audience.
> Research into neutral design (in all terms)
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